Via Pigna indicates a segment of the 'sinistrato' decumanus (i.e. to the left of the decumanus maximus) second of the Roman city. The 'pinecone', placed on the top of a column trunk at the corner with Via Verità gave the street its name and represents the crowning glory of a Roman funerary monument, of which no other remains are known. 

A frieze is still visible under the high roof of the building and it is perhaps the remains of a larger painting or a simple, independent decorative element. Originally, a total of five scenes were arranged between the windows of the upper floor, depicting the putti intent on handling chests, sacks, bales of cloth, and leading a goat. 

It is reasonable to assume that the depicted scenes allude to the activity of the house master or to the function of the house itself: in the 16th century, in fact, the textile industry and trade played an important role in Verona (SCHWEIKHART G., 'The frescoed houses of Verona').